A recent article published by Wharton School of Business mentioned that leaders commonly blame lousy communication when well-laid plans go awry. Nothing could be more true than in the case of communicating strategy. While most executives hold themselves accountable for devising strategies — very few take ownership of the story and communications plan behind it. Or said another way — the process for ensuring the strategy is understood and activated consistently across the organization.
Read this article to learn why organizational strategies, backed by clear messaging and comprehensive communications plans, deliver better business results every time.