Leaders Don’t Just Own the Strategy.
They Own the Story Behind It.

A recent article published by Wharton School of Business mentioned that leaders commonly blame lousy communication when well-laid plans go awry. Nothing could be more true than in the case of communicating strategy. While most executives hold themselves accountable for devising strategies — very few take ownership of the story and communications plan behind it. Or said another way — the process for ensuring the strategy is understood and activated consistently across the organization.

Read this article to learn why organizational strategies, backed by clear messaging and comprehensive communications plans, deliver better business results every time.

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2018-05-09T16:11:46+00:00 April 30th, 2018|

About the Author: OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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