Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can determine how well your company attracts the best possible talent and secures more loyal customers. The prioritization of [...]
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in 2020 — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story with their [...]
Your marketing message, technology and channels all go hand-in-hand. One fuels the success of the other. To maximize your return on investment from each, you may need to reassess and rebalance your investment priorities and initiatives. Why? Because the time, resources and dollars that companies are investing in each of these areas has gotten out [...]
We’d like to use this OnMessage Minute to simply say ... thank you. Thank you for the time you spend each week with us. We hope you find value in the ideas that we share. In 2016, our commitment to delivering new insights and techniques will continue. Our team of experts will share tools and [...]
At OnMessage, the holidays are a time to get together and give back. This year, we celebrated by making spirits bright in our communities and partnering with a local nonprofit to support three families in need. After splitting into teams, we made our shopping lists (and checked them twice!) and headed out in search of [...]
By next year, Gartner predicts that 89 percent of companies surveyed will compete primarily on the basis of customer experience. And by 2020, customer experience is expected to overtake price and product as the key brand differentiator. There is no question that the way we do business is rapidly evolving. CMOs must keep up by [...]
It is no secret that word-of-mouth marketing is one of the most powerful methods of increasing customer engagement. While consumer-facing companies may live and die by Yelp and Google reviews, B2B marketers must elevate the conversation by garnering the attention of influencers and thought leaders. Easier said than done. As with any relationship built on [...]
Technology has forever changed the customer journey. Gone are the days when sales and marketing teams guided customers through a clearly defined sales funnel. In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of [...]
We hear a lot about “brand engagement,’ but the truth is, customers do not engage directly with your brand. Customers experience your brand through the conversations they have with your employees, the content you share online and the visual creative you produce to communicate your corporate story. Your employees, however, are the most powerful resources [...]
