Thank You For a Great 2015

By | 2016-08-26T08:01:06+00:00 December 30, 2015|Categories: Marketing|Tags: |

We’d like to use this OnMessage Minute to simply say ... thank you. Thank you for the time you spend each week with us. We hope you find value in the ideas that we share. In 2016, our commitment to delivering new insights and techniques will continue. Our team of experts will share tools and [...]

Happy Holidays From OnMessage!

By | 2016-08-26T08:00:29+00:00 December 23, 2015|Categories: Marketing|Tags: |

At OnMessage, the holidays are a time to get together and give back. This year, we celebrated by making spirits bright in our communities and partnering with a local nonprofit to support three families in need. After splitting into teams, we made our shopping lists (and checked them twice!) and headed out in search of [...]

Four Marketing Trends to Watch in 2016

By | 2016-11-14T15:19:46+00:00 December 16, 2015|Categories: Marketing|Tags: |

By next year, Gartner predicts that 89 percent of companies surveyed will compete primarily on the basis of customer experience. And by 2020, customer experience is expected to overtake price and product as the key brand differentiator. There is no question that the way we do business is rapidly evolving. CMOs must keep up by [...]

Optimize customer engagement with influencer marketing.

By | 2016-08-26T08:53:41+00:00 August 13, 2014|Categories: Marketing|Tags: |

It is no secret that word-of-mouth marketing is one of the most powerful methods of increasing customer engagement. While consumer-facing companies may live and die by Yelp and Google reviews, B2B marketers must elevate the conversation by garnering the attention of influencers and thought leaders. Easier said than done. As with any relationship built on [...]

Build trust, nurture loyalty and optimize customer engagement.

By | 2016-11-14T15:19:55+00:00 August 6, 2014|Categories: Marketing|

Technology has forever changed the customer journey. Gone are the days when sales and marketing teams guided customers through a clearly defined sales funnel. In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of [...]

Engaged employees effectively engage customers.

By | 2016-08-17T10:53:24+00:00 July 30, 2014|Categories: Marketing|

We hear a lot about “brand engagement,’ but the truth is, customers do not engage directly with your brand. Customers experience your brand through the conversations they have with your employees, the content you share online and the visual creative you produce to communicate your corporate story. Your employees, however, are the most powerful resources [...]