As a CEO, C-suite executive or business leader, you are experiencing change like no generation before. And this rapid pace of change is redefining your role in the business. Specifically, in the area of strategic communications. In the past, communication was important … but not at the top of every executive’s priority list. Today, business leaders understand the connection between the desired outcomes and the clarity of strategic communications.
Read this article to learn why more executives are taking ownership in formulating and managing the story around strategic changes they are making across the business.