Discover the secret to creating a culture that increases employee engagement and improves the customer experience.
According to a recent PwC Report, 95 percent of executives say change is needed in their culture and 51 percent believe their culture is in need of a major overhaul. Why is that?
Because most executives still see culture as an HR issue. They separate it from the company’s overall go-to-market strategy and story, and view it as something that is built in isolation.
To truly develop a culture that creates value, lasting business results and a differentiated customer experience, executives need to rethink how culture is formed. It’s not about Ping-Pong tables, free lunches and cool office spaces. It’s about clarity. Clarity in the company’s story — and in the company’s strategy.
Download this paper to discover how executives must redefine the way they view and manage culture; the pivotal role a company’s story and strategy play in culture development; and how winning cultures are built.
