Discover the secret to creating a culture that increases employee engagement and improves the customer experience.
![Culture-The-Byproduct-of-Your-Corporate-Story-and-Strategy](https://i1.wp.com/www.itsonmessage.com/wp-content/uploads/2016/08/Culture-The-Byproduct-of-Your-Corporate-Story-and-Strategy.png?resize=640%2C640&ssl=1)
According to a recent PwC Report, 95 percent of executives say change is needed in their culture and 51 percent believe their culture is in need of a majorĀ overhaul. Why is that?
Because most executives still see culture as an HR issue. TheyĀ separate it from the companyās overall go-to-market strategy and story,Ā and view it as something that is built in isolation.
To truly develop a culture that creates value, lasting business results and a differentiated customer experience, executives need to rethink how culture is formed. Itās not about Ping-Pong tables, free lunches and cool office spaces. Itās about clarity. Clarity in the companyās story ā and in the companyās strategy.
Download this paper to discover how executives must redefine the way they view and manage culture; the pivotal role a companyās story and strategy play in cultureĀ development; and how winning cultures are built.