1. It starts on the inside. Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The article stated, “Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very [...]
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe what you do — as [...]
You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience … top-line and bottom-line results thrive. It appears that many business leaders have lost touch with this [...]
If you’re a CEO or C‑suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer. Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered business strategy and ensuring that [...]
We work with leadership teams around the world every day and we have one goal in mind, to help them establish greater alignment between their corporate vision, strategy and story. Alignment that must be attained between… The C-suite and leaders across the organization Line-of-business leaders, managers and frontline employees Marketing teams and the customer experience [...]
