For customer experience to translate into improved financial performance, CMOs need their CEO to fully commit. Why? Without serious commitment from the CEO, customer experience becomes just another business fad. It becomes something a few members of the team talk about for a while before it quickly fades to black. It’s never institutionalized. It’s never operationalized.
But for those companies where the CEO is fully committed to making customer experience a difference maker, it is the best place the company can invest its money. This report outlines the specific commitments CMOs need from their CEO to deliver lasting customer experience results.
You’ll discover 10 things your CEO must be willing to do if customer experience is to become a true difference maker in your business. Download the report now.