Five Ways to Infuse Your Message into the
Hearts and Minds of Employees

2020-07-07T09:02:23-05:00

CMOs have long understood the need for developing and delivering a clear, compelling and consistent corporate message that crystalizes the position the business desires to own in the minds of their target audience. But do you know who doesn’t know this? The rest of your company. According to a recent Gallup Poll, 91 percent of [...]

Five Ways to Infuse Your Message into the
Hearts and Minds of Employees
2020-07-07T09:02:23-05:00

Marketing’s Role in Activating the Company’s Story in the Customer Experience

2016-11-14T15:19:51-06:00

In a recent Forbes article, “Connecting the Dots Around The Customer,” David Cooperstein, vice president of Forrester Research, wrote, “to truly earn their place at the executive table, chief marketing officers today must go beyond overseeing marketing programs. They must drive the brand promise into the hearts and minds of everyone in their organization.” Marketing [...]

Marketing’s Role in Activating the Company’s Story in the Customer Experience2016-11-14T15:19:51-06:00

Vision, mission, values – the secret to successful businesses.

2016-08-26T08:16:51-05:00

In the Harvard Business Review article, “To Lead, Create a Shared Vision,” James M. Kouzes and Barry Posner wrote, “Being forward-looking — envisioning exciting possibilities and enlisting others in a shared view of the future — is the attribute that most distinguishes leaders from non-leaders.” How do they know? They asked tens of thousands of [...]

Vision, mission, values – the secret to successful businesses.2016-08-26T08:16:51-05:00

Change Your Employees’ Story. Change Your Customer Experience.

2020-05-26T13:34:58-05:00

According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees; and yet, Gallup Poll found that only 41 percent of employees understand what their companies stand for. What stories are your employees telling? And how would you go about changing these stories to create a clear and consistent customer [...]

Change Your Employees’ Story. Change Your Customer Experience.2020-05-26T13:34:58-05:00

Leverage Organizational Change Programs
Bring Your Story to Life.

2020-06-30T08:05:44-05:00

In Ty Montague’s book, “True Story: How to Combine Story and Action to Transform Your Business” (2013 Harvard Business Press), he argues that “the best-run and most successful companies convey one clear, understandable story through every action they take, not solely through their marketing.” When there is true alignment between the vision, mission, values and [...]

Leverage Organizational Change Programs
Bring Your Story to Life.
2020-06-30T08:05:44-05:00

Does your online customer journey hit a dead end offline?

2016-08-26T08:39:48-05:00

Savvy marketers understand creating a customer-centric online experience that allows for one-to-one communication is paramount to creating a compelling online customer journey. To accomplish this, much of their focus and resources are committed to engaging customers through the many online channels and on the many devices that customers use. And with the diminishing effectiveness of [...]

Does your online customer journey hit a dead end offline?2016-08-26T08:39:48-05:00

Do your employees know what you stand for?

2016-08-26T08:42:45-05:00

A recent Gallup poll found that only 41 percent of employees understand what their companies stand for and what differentiates them from the competition. The impact of this statistic is alarming. If more than half of your employees do not understand the value you deliver and your key points of difference, then the messages they [...]

Do your employees know what you stand for?2016-08-26T08:42:45-05:00

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

Recent Posts