Customer engagement remains chief marketing officers’ top priority.

2016-11-14T15:19:55-06:00

On August 12, Korn Ferry revealed results from its 2014 Marketing Pulse Survey. The results indicate that marketing executives are under increasing pressure to demonstrate how their work drives revenue and contributes to business goals. In fact, 57 percent of CMOs cited the inability to directly connect marketing efforts to tangible business goals as a [...]