Even in our increasingly digital world, there is no replacing the value of face-to-face (F2F) marketing in creating a consistent customer experience. In-person events are considered a top channel for professional education and networking, and 77 percent of B2B marketers use events as part of their content strategy. Sixty-seven percent of B2B marketers even ranked [...]
According to the Content Marketing Institute's "2015 Benchmarks, Budgets, and Trends — North America," 69 percent of B2B marketers ranked face-to-face (F2F) marketing as the most effective marketing tactic. The "2015 Global Event Industry Benchmarks Study," which reports the findings of Cvent's survey of 2200 marketers and event planners, found that 45 percent of the [...]
Last week, the OnMessage face-to-face (F2F) marketing team wrapped up AmerisourceBergen’s annual Good Neighbor Pharmacy® ThoughtSpot Conference — an F2F marketing event that draws almost 5,000 independent pharmacists together to learn about industry trends, attend continuing education courses and network with peers and vendor partners. The popularity and attendance of this event has grown fourfold [...]
