Put content strategy first.

By | 2016-11-14T15:19:56+00:00 July 2, 2014|Categories: Content|Tags: |

Blogging. Email marketing. LinkedIn, Twitter and Facebook. Companies devote individuals, departments and specialist agencies to managing the nuances of a single content channel. With the number of channels available and the amount of content that customers expect, marketers often divide to conquer. But customers also expect a consistent journey — and that's why a myopic [...]