If you want to be competitive in today’s business environment you need to recruit, retain and engage the best possible talent. This session will help you craft the building blocks of a compelling story that will attract, inspire and engage high-performing employees. Is your company struggling to recruit the best talent? Are you losing high-performers to the competition? Are your employees just going through the motions? If your answer is yes to one or all of these questions — the answer may lie within your story. During this session, we will walk you through a proven process for constructing and packaging a compelling story that you can weave into your employee experience. We will help you identify key messages that can be consistently delivered to recruit, retain and engage your workforce throughout the employee journey. You will leave this session with the building blocks of a compelling story that will differentiate your company and culture from the competition.