Corporate messaging presents and maintains a consistent corporate image across all media channels and is a crucial component to providing a transparent customer experience. An effective messaging platform creates a clear, compelling and consistent message at each phase of the customer experience. Companies that bring the corporate message to life throughout the customer experience increase share price by 6.4 percent.
A well-executed corporate messaging platform is aligned with business objectives and delivers the highest possible return on every customer connection. A messaging platform ensures that every communication touch point is on message with the business objectives and desired customer experience. Therefore, messaging platforms are customer-centric and communicate the mission, vision and value of the business in messages specific to the organization’s multiple target audiences.
To bring corporate messaging to life and fully integrate the message into all stages of the customer experience, the messaging must be fully absorbed by employees, customers, prospects and the market at large. This can be accomplished through employee training and education programs that infuse messaging> into the company, culture and customer conversations.