Create a consistent customer experience with corporate messaging.

Corporate messaging presents and maintains a consistent corporate image across all media channels and is a crucial component to providing a transparent customer experience. An effective messaging platform creates a clear, compelling and consistent message at each phase of the customer experience. Companies that bring the corporate message to life throughout the customer experience increase share price by 6.4 percent.

A well-executed corporate messaging platform is aligned with business objectives and delivers the highest possible return on every customer connection. A messaging platform ensures that every communication touch point is on message with the business objectives and desired customer experience. Therefore, messaging platforms are customer-centric and communicate the mission, vision and value of the business in messages specific to the organization’s multiple target audiences.

To bring corporate messaging to life and fully integrate the message into all stages of the customer experience, the messaging must be fully absorbed by employees, customers, prospects and the market at large. This can be accomplished through employee training and education programs that infuse messaging> into the company, culture and customer conversations.

2016-11-14T15:19:56+00:00June 25th, 2014|

About the Author: James O'Gara

O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, messaging and positioning, as well as customer-centric culture development, has earned him the respect of executives around the world. His ability to breakdown strategy, sales, marketing and positioning challenges in complex industries has been invaluable to CEOs and CMOs at a number of leading companies.

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

Recent Posts