Brian Kardon, the CMO at InVision, was recently asked what attributes marketing leaders must possess if they want to succeed. Kardon replied… “You have to be able to repeatedly nail your messaging. It’s one of the first things that sets you apart.” Think about it. Your company’s story is the thread that connects the entire [...]
Your marketing message, technology and channels all go hand-in-hand. One fuels the success of the other. To maximize your return on investment from each, you may need to reassess and rebalance your investment priorities and initiatives. Why? Because the time, resources and dollars that companies are investing in each of these areas has gotten out [...]
It's that time of year when leaders start thinking about end-of-year planning and strategic plans for 2020. One of the biggest challenges business leaders face when developing a strategy is translating it into a story that will resonate with internal stakeholders. A story that will inspire the desired actions and outcomes the strategy was designed [...]
According to an industry analyst report, 53 percent of sales leaders say that consistent messaging in the sales process is a significant challenge. When you pair this statistic with the fact that salespeople spend an estimated 40 percent of their time developing their own sales presentations and other customer-facing communication vehicles, it becomes obvious that [...]
Often, we are asked … “Who do you compete with?” For us, that question is easy to answer. Nine times out of 10 it falls into one of these categories: No decision Status quo Internal competition Let’s talk about “internal competition” for a moment. What this really means is that the individuals we meet believe [...]
This week we share the BEST OF THE ONMESSAGE MINUTE in 2018 – Part 2. Read these articles to help your organization develop and deliver a clear, compelling and consistent corporate story in 2019. Does Your Story Really Matter? CEOs, CMOs and other business executives are quickly coming to the realization that every aspect of [...]
To close out the year, we have bundled the BEST OF THE ONMESSAGE MINUTE in 2018. These articles will help you set strategic positioning, messaging and communications priorities for 2019. The Last Mile for Your Corporate Story. "Tell me and I will forget. Show me and I will remember. Involve me and I will understand." [...]
Every year at this time, executives and sales leaders start planning for their national sales meetings. Some of these meetings will take place in the fourth quarter and others in Q1 of 2019. The purpose of these meetings? To bring sales teams together and gain clarity and alignment around the marching orders for the coming [...]
Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and off streams of thought, filter [...]
We talk a lot about the importance of corporate stories. But this week, we are going to talk about another type of story that has come to the forefront in B2B sales and marketing. That is your customer’s story. The story about their journey with your company. Where they were, where they are today and [...]
