Employees and Customers Truly Value Your Purpose. Do You?

2020-09-16T07:59:18-05:00

Purpose is top of mind with many executives and for good reasons. The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can determine how well your company attracts the best possible talent and secures more loyal customers. The prioritization of [...]

Employees and Customers Truly Value Your Purpose. Do You?2020-09-16T07:59:18-05:00

It’s Time to Reconnect with Your Customer and Realign Your Story.

2020-09-09T10:22:05-05:00

“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in 2020 — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story with their [...]

It’s Time to Reconnect with Your Customer and Realign Your Story.2020-09-09T10:22:05-05:00

Inconsistent Corporate Stories Cost Companies $10M+ per Year.

2020-07-01T14:56:46-05:00

When we speak with business leaders about strategic messaging and their corporate story, many think the topics are soft. Maybe these executives should take a look at the results from a recent study conducted by InnerView and FocusVision. In the study, leaders were asked: “How much does an inconsistent corporate story cost your company on [...]

Inconsistent Corporate Stories Cost Companies $10M+ per Year.2020-07-01T14:56:46-05:00

60% of Leaders Believe Their Corporate Story is Getting Diluted.

2020-07-01T10:02:25-05:00

While CMOs have been talking about delivering a seamless multichannel experience for years, the fact is, most companies are still failing on this front today. And, not without good reason. Complexity has grown significantly. There are more stakeholders, technologies, channels and touchpoints involved in the customer journey than ever before. Add to this the explosion [...]

60% of Leaders Believe Their Corporate Story is Getting Diluted.2020-07-01T10:02:25-05:00

Is Your Message Resonating with B2B Buyers in the Sales Process?

2020-02-04T13:38:11-06:00

If you are in the B2B space, you’ve likely read all the statistics about the rapidly evolving buying process. Complexity is the theme. More stakeholders are involved. Sales cycles are getting longer. Decision makers are doing more and more independent research before contacting a salesperson. One statistic you may not have uncovered is that 67% [...]

Is Your Message Resonating with B2B Buyers in the Sales Process?2020-02-04T13:38:11-06:00

The Key to Accelerating Growth and Differentiating Your Brand.

2020-01-22T13:00:36-06:00

Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right. According to BrandZ™ Analysis, companies that drive clarity, consistency and reinforce key messages through cross-channel communication increase brand value and grow at a [...]

The Key to Accelerating Growth and Differentiating Your Brand.2020-01-22T13:00:36-06:00

Half of Your Brand Image is Attributed to What You Say and How You Say It.

2020-01-15T09:34:04-06:00

Who says words don’t matter? Surely, it wasn’t someone who understands the value of a brand. Market leaders with strong brand awareness and perception know that words truly do matter. In fact, the words you use to describe who you are, what you do and the value you deliver — determine almost half of how [...]

Half of Your Brand Image is Attributed to What You Say and How You Say It.2020-01-15T09:34:04-06:00

Personalization is All The Rage. But Consistency is Key to Success.

2021-02-16T10:10:27-06:00

If you have read any marketing trends and forecasts, you will see personalization everywhere. And there is no doubt about it, customers demand a higher degree of personalization in the messaging and experience you deliver. But, they also expect consistency. To create memorable experiences, your message must be grounded in a consistent core. Core messages [...]

Personalization is All The Rage. But Consistency is Key to Success.2021-02-16T10:10:27-06:00

Where Does Your Corporate Messaging (Story) Reside On Your 2020 Priority List?

2019-11-19T13:38:57-06:00

“0% (yes zero) of marketing and sales leaders see complete consistency in their company’s messaging across the customer conversation continuum.” -- Survey of 200 marketing and sales leaders As an OnMessage Minute subscriber, you obviously realize the importance of delivering a clear, compelling and consistent corporate story in the market. So, this week we [...]

Where Does Your Corporate Messaging (Story) Reside On Your 2020 Priority List?2019-11-19T13:38:57-06:00

Consistent Messages Are Paramount to Building Trust with Buyers.

2020-06-22T11:06:07-05:00

Most companies wonder why their message isn’t resonating or connecting with employees or customers. Well, more often than not, it’s because the message is not being delivered consistently. As a result, the message never gets through. Consistency of message is a significant problem that CMOs and executives must address. In fact, Black Sun LLC analyzed [...]

Consistent Messages Are Paramount to Building Trust with Buyers.2020-06-22T11:06:07-05:00

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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