Three Ways CMOs Can Influence the Customer Experience With F2F Marketing
James O'Gara2016-11-14T15:19:46-06:00Even in our increasingly digital world, there is no replacing the value of face-to-face (F2F) marketing in creating a consistent customer experience. In-person events are considered a top channel for professional education and networking, and 77 percent of B2B marketers use events as part of their content strategy. Sixty-seven percent of B2B marketers even ranked [...]