Article featured in 2020 will go down in history. Not only because of the global pandemic, but due to the lasting impact it will have on the business community at large. Leaders are being asked—no, forced—to retool their businesses to be successful in what many believe to be our new normal. COVID-19 [...]
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe the value you deliver — [...]
Data and analytics, the explosion of digital channels, and employee involvement are all factors rapidly changing how companies develop and deliver their story throughout the customer experience. And while formulating a meaningful and relevant message is critical to success — delivering a clear, consistent and connected story throughout the customer experience will determine the winners [...]
Every business leader and executive team is looking for an edge. Something that will accelerate growth and business performance. Some turn to product innovation for this. Many lean on organizational change initiatives. And still others simply place more pressure on sales to deliver better results. The sad truth is, according to a recent Harvard Business [...]
A new annual survey from The Conference Board revealed the biggest external concerns for CEOs in 2020. For the second straight year, CEOs in the U.S. stated “fiercer competition” as their second biggest worry. Without question, competition is increasing across all major markets. This is especially true in complex industries like technology, healthcare and financial services [...]
In the B2B world, customer testimonials are growing in power and influence. Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [...]
Make no mistake: clear, compelling messaging must be developed using a logical and methodical process. Each element within your messaging must be carefully researched, validated, sequenced and worded. But while a formula should be followed when constructing your foundational messaging, what really brings it to life is something entirely different: energy and emotion. For messaging [...]
What used to be called “word of mouth” advertising in B2C marketing has taken the B2B world by storm. And in entirely new forms. Today, we live in a world of online ratings and reviews. So, what your customers say … truly does speak volumes. That’s why after each engagement at OnMessage, we have a [...]
If you are like other CEOs, CMOs and business leaders you are quickly coming to the realization that every aspect of your organization must work together to achieve lasting customer experience success. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not just about your Net Promoter Score. [...]
In the past, marketing was very campaign and demand generation driven. Today, marketing must be experience-driven. That requires fundamental changes in how you approach marketing. In fact, a recent Forrester Research report said … “CMOs should step forward and take responsibility for turning the enterprise toward the customer. The CMO has to create a more [...]
