CEOs and Marketing

C-Suite: Your Legacy Mindset Regarding Marketing Has Got to Go.

2017-08-16T06:57:24+00:00August 16th, 2017|

In the business world today, the customer has taken center stage. That means CEOs and C-suite executives must change the way they think about marketing’s role in the enterprise. They must reset the boundaries and expand marketing’s reach into and influence over the entire customer experience. Gone are the days of marketing’s sole focus being [...]

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