The Financial Agony of an Ineffective Corporate Story.
James O'Gara2020-08-18T15:29:24-05:00Many executives we speak with — truly undervalue the power of their corporate story. They do not realize the intrinsic link between the financial performance of the business and the clarity of their story. An article in the Journal of Business Strategy illustrates the “financial upside” of activating a clear, compelling and consistent corporate story. [...]