Many executives we speak with — truly undervalue the power of their corporate story. They do not realize the intrinsic link between the financial performance of the business and the clarity of their story. An article in the Journal of Business Strategy illustrates the “financial upside” of activating a clear, compelling and consistent corporate story. [...]
This may sound counterintuitive and go against everything happening in the world today, but CEOs and C-suite executives need to speak their minds. They need to deliver the message they know must be received to drive change or improve results at their companies. The reality is … this is not happening today. The world we [...]
This week, McKinsey & Company released findings from their latest B2B Decision Maker Pulse Survey, and the results should have you reevaluating the role that your online story plays in the B2B buyer journey and sales process. According to the study, the importance of digital channels in the B2B buying process has radically increased since [...]
Given the state of the world today, it is challenging to just get out of bed — let alone rally the troops across your organization. But, history has proven that persistence pays. Leaders who persevere, or have grit, are more likely to be successful than those who waver or fail to stay the course. In [...]
Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high-performing companies from the also-rans. However, most CEOs underestimate what it takes to deliver a message employees truly embrace and [...]
For the remainder of 2017, each OnMessage Minute will provide you with a series of articles on topics that are of strategic importance to the C-suite. These articles will help you determine how these initiatives fit into your 2018 plans and priorities. This week, we will help you understand how CEO and C-suite internal communications [...]
We often address challenges and solutions for maintaining organizational clarity and alignment. We speak even more about CEO communication and accountability. In this week’s OnMessage Minute, we have compiled the most popular CEO articles that we have published on these topics over the last six months. Take a few minutes to review the excerpts from [...]
According to extensive research published in the Harvard Business Review (resulting from 17,000 CEO assessments), there are four specific behaviors that prove critical to CEO performance. The study found that high-performing CEOs … Decide with Speed and Action: They make decisions earlier, faster and with greater conviction. Engage for Impact: They excel at planning and [...]
