Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in the modern world, right? [...]
It’s almost May. And, if you are like most business leaders — a lot has changed in the last few month, let alone the last few years ... Markets have shifted. Employee priorities have changed. Customer buying processes and requirements have been transformed. Competitors have shifted gears and new entrants have surfaced. The question is: [...]
The world we operate in is so hyper-sensitive, over-filtered and politically correct that the voice of the CEO and C-suite has been diluted. Therefore, it has lost its authenticity. It has lost its power. And more importantly ... it is losing its impact on business performance. In most organizations, CEO and C-suite messages are [...]
You’ve probably heard the quote ... “culture eats strategy for breakfast.” Well, that’s not really true. In fact, we believe that culture is intrinsically connected to your strategy. And story. In fact, it’s the very manifestation of the two. Your story clearly defines your company’s positioning, purpose, vision, mission, values and promise to customers. [...]
Your biggest brand advocates should be your employees – telling one, consistent story inside and outside of your organization. But how do you get all of your employees to fully understand your corporate messaging and more importantly bring it to life? How can you create engaged and enthusiastic employees that deeply understand the [...]
Customer experience is now the epicenter of marketing. What does that mean and how is that different from how marketing operated in the past? When marketing was brand, campaign and lead conversion focused? Today, marketing must be experience driven — more specifically, customer-experience driven. A recent Forrester Research report said, “CMOs should step [...]
Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when every employee believes in the [...]
In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of a screen. In order to build trust, nurture loyalty and optimize engagement, your online presence must establish memorable connections as effectively as your [...]
Henry Ford. Dr. W. Edwards Deming. Steve Jobs. Each of these iconic leaders understood the importance of staying relevant and how relevance is the key to engaging in meaningful conversations with customers. They also understood the power of story. In the end, it really doesn’t matter how superior your product or service is [...]
Today, many business leaders feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting on a day-to-day basis. The job of a business leader is not to fight fires. Instead, their job is to establish anchors for the organization in a world of constant change. More specifically, leaders are responsible [...]
