We are often asked to share some of the “nuggets of knowledge” that we’ve gained having worked with C-suite leaders across hundreds of businesses for the last two decades. So, in this week’s OnMessage Minute we have compiled a few quotes that capture our point of view when it comes to – organizational clarity, alignment [...]
Is Your Corporate Story Creating Confusion, Uncertainty and Doubt in the Minds of Employees and Customers?
If you are like other CEOs, CMOs and business leaders you are quickly coming to the realization that every aspect of your organization must work together to achieve lasting customer experience success. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not just about your Net Promoter Score. [...]
In the chaotic business world we operate in today… Organizational clarity and alignment don’t happen by chance. Executive teams that run high-performing organizations realize this. They acknowledge the critical role clarity and alignment play in business performance. They understand for the company’s strategy and story to drive optimal business performance, it must be institutionalized. To [...]
In the past, marketing was very campaign and demand generation driven. Today, marketing must be experience-driven. That requires fundamental changes in how you approach marketing. In fact, a recent Forrester Research report said … “CMOs should step forward and take responsibility for turning the enterprise toward the customer. The CMO has to create a more [...]