Anchoring Thought Leadership in Authenticity

By | 2016-11-14T15:19:42+00:00 October 26, 2016|Categories: Customer Experience|

Author Jessica Northey recently said, “A thought leader is true to themselves even when others might laugh, disagree or nay-say. They actually walk their talk.” When it comes to thought leadership, authenticity is paramount. You simply can’t launch a thought leadership strategy that is out of alignment with your corporate story (brand positioning, value proposition, [...]

Where thought leadership begins

By | 2016-10-11T16:31:04+00:00 October 12, 2016|Categories: Customer Experience|

Jay Baer once said, “A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” This quote is very relevant because when it comes to thought leadership, CMOs and CEOs must have courage. They have to answer the tough questions. What do you want to [...]

It’s Not About Online or Offline. It’s About the Journey.

By | 2016-11-14T15:19:42+00:00 October 6, 2016|Categories: Resource|

For CMOs and CEOs to win in the experience economy, it’s not about online and offline. It’s about delivering a clear, connected and consistent experience. This paper explores why a new perspective on the offline and online customer journey is required and how CMOs must change the way they manage the end-to-end customer journey. [...]