Are You Staying Connected Throughout all Three Phases of the Customer Experience?
James O'Gara2020-06-16T09:32:52-05:00The customer experience consists of three unique yet interconnected phases: self-service, sales and post-purchase. To deliver a superior customer experience, CMOs must tell an engaging story that stays connected throughout all three phases. Let’s look at each phase a little closer. Self-Service Phase This phase of the customer experience is increasing in importance every day. [...]