CMO Success Depends on Executive Team’s Commitment to Change
James O'Gara2016-08-26T07:47:08-05:00A recent Heidrick & Struggles study found that 62 percent of CMOs view relationships with peers on the senior executive team as vital to their success. It should have been closer to 100 percent. Why? Because without holistic commitment from the entire executive team to change marketing’s role in the customer experience — the CMO’s [...]