The Customer Experience and Its Profound Impact on the CMO
James O'Gara2016-11-14T15:19:45-06:00Brian Solis, author of “X: The Experience When Business Meets Design,” said, “I find that the chief marketing officer actually involves something that’s a little bit more significant in the organization. So not just responsible for marketing, but responsible for the entire experience. After all, marketing experiences are the new marketing.” The transformation of the [...]