Stop amplifying fragmented and disconnected messages that lead to customer confusion and damage your brand. Delivering a consistent online / offline, multichannel customer experience is paramount to success. Leading CMOs recognize this and are taking greater control of the story their target audience consumes throughout the buying journey. Watch this brief video [...]
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According to the Content Marketing Institute, 76 percent of organizations plan to produce even more content this year. But how much of that content is actually advancing your organization as a thought leader and adding value to the customer experience? Chances are, not much. Just 30 percent of organizations say they are effective at content [...]
DALLAS, Jan. 22, 2016 — OnMessage, a messaging infusion company, welcomes Stan Strifler to its executive team as chief operating officer. In this role, Strifler will be responsible for implementing a scalable operating model, technology infrastructure and quality control procedures that will support the company’s rapid growth. With his entrepreneurial success in the professional services [...]
CMOs may be the undisputed owners of the corporate message, but who owns the customer experience? It’s a question that plenty of companies grapple with. In fact, when 1,600 survey respondents were asked who owns the customer experience, “Don’t know” was one of the top five answers. Today’s customers are more educated, more proactive and [...]
Nothing is as powerful as a clear, compelling and consistent customer experience. Increasing social media presence, boosting search engine optimization and driving content development are all vital parts of a multichannel marketing strategy — but nothing is as powerful as creating and delivering a clear, consistent and compelling corporate message. Learn why [...]
DALLAS, Jan. 13, 2016 — OnMessage, a messaging infusion company, kicked off the New Year by fighting hunger. The company’s Dallas location donated 1,309 pounds of canned food to the North Texas Food Bank (NTFB), a nonprofit hunger relief organization, providing access to 1,091 meals for food insecure children, families and seniors across North Texas. [...]
The pressure for CMOs to prove their value in the C-suite multiplies every year. In fact, 62 percent of CMOs report feeling pressure from their CEO or board to prove marketing’s value, and none of them expect that pressure to subside. Add to that the fact that the CMO’s role is evolving rapidly across industries, [...]
According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next five to 10 years. Improving [...]
