We’d like to use this OnMessage Minute to simply say ... thank you. Thank you for the time you spend each week with us. We hope you find value in the ideas that we share. In 2016, our commitment to delivering new insights and techniques will continue. Our team of experts will share tools and [...]
At OnMessage, the holidays are a time to get together and give back. This year, we celebrated by making spirits bright in our communities and partnering with a local nonprofit to support three families in need. After splitting into teams, we made our shopping lists (and checked them twice!) and headed out in search of [...]
By next year, Gartner predicts that 89 percent of companies surveyed will compete primarily on the basis of customer experience. And by 2020, customer experience is expected to overtake price and product as the key brand differentiator. There is no question that the way we do business is rapidly evolving. CMOs must keep up by [...]
Even in our increasingly digital world, there is no replacing the value of face-to-face (F2F) marketing in creating a consistent customer experience. In-person events are considered a top channel for professional education and networking, and 77 percent of B2B marketers use events as part of their content strategy. Sixty-seven percent of B2B marketers even ranked [...]
Download to learn how to design a clear, compelling and consistent corporate message. Expert predictions for 2016 marketing trends are funneling in, and many experts state that strategic messaging will play a much larger role in business success moving forward. This shouldn’t be a big surprise as technology, new media and buying behavior [...]
Over the past decade, content has become a critical element for delivering a consistent and compelling customer experience. Roper Public Affairs found that 80 percent of business decision-makers prefer to get company information in articles, rather than advertisements, and 70 percent of them said that content marketing helped them feel closer to the company. In [...]
