Monthly Archives: October 2015

Five Ways to Bring Your Message to Life in F2F Marketing

2016-11-14T15:19:47+00:00October 28th, 2015|

According to the Content Marketing Institute's "2015 Benchmarks, Budgets, and Trends — North America," 69 percent of B2B marketers ranked face-to-face (F2F) marketing as the most effective marketing tactic. The "2015 Global Event Industry Benchmarks Study," which reports the findings of Cvent's survey of 2200 marketers and event planners, found that 45 percent of the [...]

Five Ways to Infuse Your Message into the Hearts and Minds of Employees

2016-11-14T15:19:47+00:00October 21st, 2015|

CMOs have long understood the need for developing and delivering a clear, compelling and consistent corporate message that crystalizes the position the business desires to own in the minds of their target audience. But do you know who doesn’t know this? The rest of your company. According to a recent Gallup Poll, 91 percent of [...]

How Buyer Personas Can Drive The Effectiveness Of Your Content

2016-11-14T15:19:47+00:00October 14th, 2015|

In the last few years, there has been a universal shift in the focus of B2B marketers to the creation and development of content marketing — so much so that content marketing is now a $40 billion industry. No longer just a “buzzword,” content marketing is now a serious endeavor — an endeavor that research [...]

Did you know poor communication is one of the six main reasons M&As fail?

2016-11-14T15:19:47+00:00October 10th, 2015|

Why clear, compelling and consistent messaging is crucial throughout the integration process. Communication is critical when mergers and acquisitions take place because they can be highly disruptive and create a lot of confusion. This is a problem because people crave clarity. In the case of a merger or acquisition, employees and customers [...]

Marketing’s Role in Activating the Company’s Story in the Customer Experience

2016-11-14T15:19:51+00:00October 7th, 2015|

In a recent Forbes article, “Connecting the Dots Around The Customer,” David Cooperstein, vice president of Forrester Research, wrote, “to truly earn their place at the executive table, chief marketing officers today must go beyond overseeing marketing programs. They must drive the brand promise into the hearts and minds of everyone in their organization.” Marketing [...]

Infusing Your Story into the Hearts and Minds of Employees

2016-11-14T15:19:51+00:00October 6th, 2015|

Did you know that just 9 percent of employees know what their company stands for and what makes it different? Because the customer experience touches every aspect of your business, marketers must implement a strategy that crosses organizational boundaries and brings the corporate story to life in every customer interaction. But, how does [...]

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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