The #1 overlooked aspect of content marketing
James O'Gara2016-08-23T10:34:51-05:00Content is a critical element of the customer experience — if not one of the most important elements. It plays a vital role in all three phases of the customer journey (self-service, sales and post-purchase). Yet, many B2B marketers find creating original content to be exceptionally challenging, and research shows this to be true. According [...]