The #1 overlooked aspect of content marketing

2016-08-23T10:34:51-05:00

Content is a critical element of the customer experience — if not one of the most important elements. It plays a vital role in all three phases of the customer journey (self-service, sales and post-purchase). Yet, many B2B marketers find creating original content to be exceptionally challenging, and research shows this to be true. According [...]

The #1 overlooked aspect of content marketing2016-08-23T10:34:51-05:00

The Changing Role of the CMO

2016-11-14T15:19:51-06:00

There is no question that the chief marketing officer holds the most responsibility for ensuring messaging continuity throughout the customer experience. In fact, corporate messaging is one of the most critical ways marketing can impact the customer experience, which is why chief marketing officers must implement programs that infuse the corporate message into the hearts [...]

The Changing Role of the CMO2016-11-14T15:19:51-06:00

The Messaging-Driven Customer Experience

2016-11-14T15:19:52-06:00

A new study conducted by The CMO Club and IBM titled, “Marketing Is a (Buyer) Journey, Not a Destination,” found that 50 percent of CMOs plan to increase spending by an average of 50 percent across all stages of the buyer journey over the next two years. The study points out that marketing has traditionally [...]

The Messaging-Driven Customer Experience2016-11-14T15:19:52-06:00

Increase content marketing ROI with a documented content strategy.

2016-08-26T08:13:30-05:00

We live in an age in which the customer is in control of the buying journey, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely [...]

Increase content marketing ROI with a documented content strategy.2016-08-26T08:13:30-05:00

Three Tips for Developing High-Performing Thought Leadership Content

2016-11-14T15:19:52-06:00

In the new customer experience, prospective customers progress as much as 60 percent of the way through the buying process before engaging with someone from your company. This new self-propelled customer reality has become the norm — not the exception — and is inspiring companies of all sizes to rethink how they communicate and engage [...]

Three Tips for Developing High-Performing Thought Leadership Content2016-11-14T15:19:52-06:00

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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