Is your content strategically aligned with your corporate message?
James O'Gara2016-11-14T15:19:52-06:00The Brand Storytelling Report 2015, commissioned by the content marketing agency Headstream, found that eight out of 10 people want brands to tell stories, but 85 percent of people surveyed could not remember a good one. So while the call for brand storytelling is strong, few brands are getting it right. In fact, 64 percent [...]