Monthly Archives: June 2015

Is your content strategically aligned with your corporate message?

2016-11-14T15:19:52+00:00June 24th, 2015|

The Brand Storytelling Report 2015, commissioned by the content marketing agency Headstream, found that eight out of 10 people want brands to tell stories, but 85 percent of people surveyed could not remember a good one. So while the call for brand storytelling is strong, few brands are getting it right. In fact, 64 percent [...]

Dallas-Based OnMessage Sponsors the 25th Susan G. Komen® North Texas Plano Race for the Cure

2016-07-26T13:37:43+00:00June 19th, 2015|

DALLAS, June 19, 2015 — OnMessage, a messaging infusion company, celebrates seven years of partnership with Susan G. Komen North Texas with the campaign “What will you discover?” at the 25th Race for the Cure in Plano. Thousands of men and women supported Komen in fighting cancer at this year’s race. OnMessage developed and executed marketing and [...]

The B2B CMO’s New Role in Sales Enablement

2016-11-14T15:19:53+00:00June 17th, 2015|

As marketing automation continues to advance, marketers are experiencing an increase in both visibility and accountability as it relates to lead-to-revenue processes. It’s no secret that the relationship between marketing and sales is often rife with tension. Sales expects marketing to increase the value and quality of the support it brings to revenue production and [...]

Is Your Corporate Messaging Fragmented and Inconsistent?

2016-12-06T16:32:16+00:00June 16th, 2015|

Find out by completing the Corporate Messaging Development and Delivery Assessment. The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technologies and channels required to orchestrate the development and delivery of a clear, consistent corporate message than ever before. There’s no reason to allow ineffective corporate [...]

Maximize the effectiveness of your content with buyer personas.

2016-11-14T15:19:53+00:00June 10th, 2015|

In 2014, “content marketing” became a buzzword amongst B2B marketers. So much focus has shifted to content marketing that according to OutSell Research, it is now a $40 billion industry. Research from Content Marketing Institute found that more than 90 percent of B2B marketers include content in their marketing and 70 percent of them plan to [...]

Does your customer experience deliver on your brand promise?

2016-11-14T15:19:53+00:00June 3rd, 2015|

In his 1994 article “Engineering Customer Experiences,” Lou Carbone coined the term “customer experience” and so launched the customer experience movement. Carbone describes the customer experience as “the effect that an organization has on its customers.” Carbone asserts, “Customers are going to have an experience, whether we want them to or not. You cannot NOT [...]

About OnMessage

OnMessage is the B2B communications consultancy executives call when it counts. When strategic shifts in the business take place, when financial performance is on the line and when the message absolutely must deliver material business results.

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