We live in the age of the customer, and yet, according to recent research, most B2B companies are falling short on delivering the experiences customers want. Customers are more educated, more proactive and more autonomous throughout the buying cycle than ever before. Companies can no longer rely exclusively on SEO tactics and attractive websites to [...]
Dallas, Texas (January 21, 2015) — OnMessage, a Dallas-based messaging infusion company, will host a monthly luncheon and networking event for senior level marketing, customer experience and business executives in the Dallas/Fort Worth area, beginning in February. The Marketing-Driven Customer Experience Executive Luncheon Series will debut on Tuesday, February 10 at the Gleneagles Country Club [...]
According to Oracle’s 2014 “Global Insights on Succeeding in the Customer Experience,” 93 percent of business executives claim that improving the customer experience is a top three priority for 2015 and 97 percent believe improving their customer experience is critical for success. These are notable statistics given that today, only 37 percent of businesses have a [...]
A recent CMO.com article quotes Cisco SVP and CMO Blair Christie: “There was a point in time when the customer journey was predictable. In B2B, it was like fishing in a barrel. There was a finite group of customers you were going after. But the customer journey has changed and is now filled with impromptu [...]
Walk the halls of your office and ask 10 employees to tell you the value your business offers customers. Most likely you will hear 10 different answers. Now ask your senior leadership the same question. You will likely hear numerous answers that relate more to that person’s role in the business than the value your [...]
