We live in the digital age, an age in which the customer drives as much as 60 percent of the buying process via online research before ever speaking with a sales person. B2B marketers know that having a robust online presence is the only way to remain competitive in the marketplace. And with the increasing [...]
We know that 90 percent of B2B marketers use content marketing as part of their overall marketing program and 70 percent of marketers are creating more content than they were a year ago, so the question is ... Is the content being produced fully aligned with the “content consumption” preferences of the personas being targeted? [...]
We’ve all been on the receiving end of long-winded conversations with over-talkers. After we’ve scanned the room, made numerous failed attempts to establish eye contact with someone who can rescue us, we simply tune them out and focus on something else that we truly care about. We do this with the content we consume as [...]
Marketers are creating more content than ever before. A recent study conducted by the Content Marketing Institute (CMI) found that 70 percent of marketers are creating more content than they were a year ago. And yet, 65 percent of B2B marketers do not have a documented content strategy. Kind of ironic isn't it? Marketers are [...]
Content Marketing Institute’s 2014 B2B Content Marketing report found that 90 percent of B2B marketers use content marketing as part of their marketing program, yet only 42 percent of marketers queried believe they are effective at content marketing. The report also found that only 44 percent of marketers have a documented content strategy. Those B2B [...]
