Is your content mapped to persona consumption preferences?

By | 2016-11-14T15:19:55+00:00 October 22, 2014|Categories: Content Development|Tags: |

We know that 90 percent of B2B marketers use content marketing as part of their overall marketing program and 70 percent of marketers are creating more content than they were a year ago, so the question is ... Is the content being produced fully aligned with the “content consumption” preferences of the personas being targeted? [...]

Is the message in your content hurting or helping?

By | 2016-11-14T15:19:55+00:00 October 15, 2014|Categories: Content Development|

We’ve all been on the receiving end of long-winded conversations with over-talkers. After we’ve scanned the room, made numerous failed attempts to establish eye contact with someone who can rescue us, we simply tune them out and focus on something else that we truly care about. We do this with the content we consume as [...]

The most important content you’ll ever develop: A documented content strategy.

By | 2016-11-14T15:19:55+00:00 October 8, 2014|Categories: Content Development|Tags: |

Marketers are creating more content than ever before. A recent study conducted by the Content Marketing Institute (CMI) found that 70 percent of marketers are creating more content than they were a year ago. And yet, 65 percent of B2B marketers do not have a documented content strategy. Kind of ironic isn't it? Marketers are [...]

Strategic alignment: the essential element for content success.

By | 2016-08-18T16:38:53+00:00 October 1, 2014|Categories: Messaging Infusion|

Content Marketing Institute’s 2014 B2B Content Marketing report found that 90 percent of B2B marketers use content marketing as part of their marketing program, yet only 42 percent of marketers queried believe they are effective at content marketing. The report also found that only 44 percent of marketers have a documented content strategy. Those B2B [...]