On August 12, Korn Ferry revealed results from its 2014 Marketing Pulse Survey. The results indicate that marketing executives are under increasing pressure to demonstrate how their work drives revenue and contributes to business goals. In fact, 57 percent of CMOs cited the inability to directly connect marketing efforts to tangible business goals as a [...]
In the CMO.com article “The New Keys to B2B Marketing Success,” Glen Hartman, global managing director of digital transformation for Accenture Interactive, explains, “The marketing purview has expanded. The relationship with customers is defined by the experiences you deliver across marketing, sales, and service; online and offline; before, during, and after campaigns and transactions. Focus [...]
It is no secret that word-of-mouth marketing is one of the most powerful methods of increasing customer engagement. While consumer-facing companies may live and die by Yelp and Google reviews, B2B marketers must elevate the conversation by garnering the attention of influencers and thought leaders. Easier said than done. As with any relationship built on [...]
Technology has forever changed the customer journey. Gone are the days when sales and marketing teams guided customers through a clearly defined sales funnel. In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of [...]
Dallas, Texas (AUGUST 6, 2014) — OnMessage, a Dallas-based messaging infusion company, today announced Chi Nguyen’s promotion to managing director of corporate messaging and organizational change, a role that will provide strategic leadership for these high-growth service lines. Nguyen will drive strategic planning and management of the company’s corporate messaging and organizational change service lines to ensure [...]
