Client :: Voyence
Challenge :: In 2002, Voyence revamped their entire strategy, completely renamed and
rebranded the company and secured significant venture capital to launch their new product
offering. With all these changes, the company needed a marketing and public relations firm that
could help them get the new message out.
Solution :: Executives at Voyence turned to OnMessage for our extensive messaging,
positioning and public relations experience. We helped the company develop a messaging
framework that was in-line with the new corporate strategy. We also designed a comprehensive
public relations game plan that would enable Voyence to establish brand awareness in the
market.
Results :: The messaging framework developed by OnMessage was so effective that venture
capital partners serving on Voyence’s Board of Directors refer to our messaging development
methodology as a “best-practice” in the industry. They have also referred OnMessage to several
other portfolio companies.
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