At OnMessage, we embrace three simple but essential truths about effective messaging.
For too many years, messaging has been driven by tactics and vehicles (i.e. we need ad copy, we need to update our website message, we need a new sales presentation). This fragmented, ad hoc approach is flawed and fails to harness the true power of messaging. We believe messaging is strategic. It is intrinsically linked to financial performance. And it can make the difference between market laggards and market leaders.
We believe that messaging must be woven into the fabric of your organization. It is no longer solely marketing’s responsibility. Messaging must be delivered consistently throughout the entire customer experience—from social media to sales presentations, industry events and customer service phone calls, even casual conversations in the hallway. Every interaction is an opportunity to strengthen your market position or lose market share.
We believe in the adage that “anything worth doing is worth doing right.” There are no short cuts. Strategic messaging management is a journey that requires the unwavering support of senior leadership. It means taking the time to lay the necessary groundwork and consistently manage its application.
We partner with companies that get “it.”
Do you embrace a similar philosophy? If so, we’d like to hear from you.