Whether you are launching a new product, expanding your service offerings, entering additional markets or targeting new segments, the Market Opportunity Engagement provides the necessary insight to position your product or service in the most compelling and consistent way. Using our proven Messaging Development Methodology, we surface actionable data and identify key messages that optimize audience engagement and create competitive differentiation.
Our Market Opportunity Engagement delivers a clearly defined messaging foundation that serves as the basis for consistent communication across all channels. The strategic deliverables that are included with the Market Opportunity Engagement include:
Messaging Strategy Roadmap
Messaging Research Findings Report
> Target Audience Profile
> Messaging Inventory
> Key Points of Differentiation
> Positioning Statement
> Personality Descriptors
> Top 3 Mandatory Messages
> 75-word, 250-word and 500-word Messaging
The Market Opportunity Engagement is an efficient method of developing relevant, unique and consistent messaging for a specific product, service or market, and ensuring that messaging is strategically aligned with your business objectives.