enterprise platform
messaging engagement
Our Enterprise Platform Engagement is designed to provide business leaders with a comprehensive messaging framework to drive clear, compelling and consistent communication both inside and outside of the organization. Using our proven Messaging Development Methodology, we generate the in-depth insight needed to identify and package key messages that optimize audience engagement and create competitive differentiation.
The Enterprise Platform Engagement also increases employee productivity by arming individuals with the resources they need to stay “on message” in critical business situations. Our solution goes far beyond a simple, single-page messaging document for the marketing department—we provide a broad range of actionable messaging content and tools for executives, sales, customer service, HR and every other team within your organization.
The strategic deliverables that are included with the Enterprise Platform Engagement include:
Messaging Strategy Roadmap
Messaging Situation Analysis
Messaging Research Findings Report
Messaging Foundation
> Target Audience Profile
> Messaging Inventory
> Key Points of Differentiation
> Positioning Statement
> Personality Descriptors
> Top 3 Mandatory Messages
> 75-word, 250-word and 500-word Messaging
Messaging Validation Report
Messaging Platform
> Audience and/or Industry-Specific Value Propositions
> Elevator Pitch
> Corporate Boiler Plate
> Frequently Asked Questions and Answers
> Visual Representation of Solution
> Sales Messaging Quick Reference Guide
> Customer Service Scripts
> HR Recruitment Messaging
> E-Mail Signature Positioning Line
> Social Media Messaging
> And more…
The Enterprise Platform Engagement is our most comprehensive process for ensuring that your corporate message is strategically aligned with your business and that your messaging is relevant, unique and consistently deployed across all communication vehicles.
