Client :: Lone Star Stone
Challenge :: Lone Star Stone is one of the greatest secrets in the construction and interior
design industry. That was the company’s challenge. While they continued to grow they did not
have the brand awareness required to truly capture the total market opportunity in front of the
company. Lone Star Stone needed compelling messaging and a comprehensive marketing
campaign to rise above the noise.
Solution :: The company selected OnMessage to develop and implement a marketing strategy
that would enable Lone Star Stone to accomplish their short-term and long-term revenue goals.
The campaign we developed included an entirely new website, tradeshow booth, 36-page
brochure, multi-media CD and other critical sales tools.
Results :: Since Lone Star Stone engaged OnMessage as their marketing partner, the
company has grown dramatically. The new marketing materials we developed have been well
received and embraced by Lone Star Stone sales representatives and distribution partners.
OnMessage is currently helping Lone Star Stone package and promote a new line of retail
products the company plans to launch next year.
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