demand planning and execution

OnMessage provides strategic demand generation planning services that drive maximum engagement with your target audience. From complex content marketing strategies to acquisition and nurturing email campaigns, online and print advertising, direct mail and event marketing—we develop and deliver integrated demand generation plans that generate the qualified new business opportunities you need to grow your business. Once the demand generation campaigns are in play, we also provide the measurement, reporting and analytics services that are required to optimize the performance of elements within the plan.

Our disciplined demand generation planning process includes:

• Demand Planning Research and Strategy
• Target Market Research and Segmentation
• Revenue and Transaction/Sales Goals
• Marketing Mix Assessment and Selection
• Lead Generation and Conversion Forecasts
• Communications Timeline and Budget Detail
• Master Campaign Schedule Management & Status Reports
• Plan Performance Metrics and Quarterly Reviews