Client :: ePartners
Challenge :: ePartners and Microsoft wanted to increase sales to companies with more than
$100 million in annual revenue. They turned to OnMessage to develop a marketing campaign
that would allow them to present their story to C-level executives in 12 major markets.
Solution :: OnMessage developed an integrated marketing campaign that consisted of direct
mail, print advertising, email marketing and telemarketing. Our team came up with the concept,
defined the marketing mix, crafted the message and developed all of the supporting campaign
elements. In addition, we handled all of the logistics required to execute each seminar.
Results :: The campaign exceeded the client’s ROI expectations. The goal was to get 35-50
executives at each seminar in 12 different cities. The average attendance at each seminar was
well over 150, and the campaign has generated a significant amount of new business for both
Microsoft and ePartners.
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