Client :: Crescent Real Estate
Challenge :: Crescent Real Estate Equities Group is a leading Real Estate Investment Trust
(REIT) that manages more than $6 billion dollars office, resort and residential real estate
properties across the country. The company wanted to secure and manage properties in other
major markets throughout the country. Crescent’s challenge was that they had been in business
for 10 years, but their brand was virtually unknown outside the state of Texas.
Solution :: While sitting in a board of directors meeting for OpenConnect (an OnMessage
client), John Goff, CEO of Crescent, witnessed a marketing presentation by OnMessage. Mr.
Goff was so impressed with our capabilities that he recruited OnMessage to help Crescent
expand their market presence and brand awareness through a new advertising campaign.
Results :: Within two weeks, OnMessage developed Crescent a campaign that has helped
Crescent increase brand awareness in new markets. The campaign has been so successful
that Crescent has engaged OnMessage to develop a compelling, accurate message for Wall-
Street investors, new marketing brochures for Crescent investment products and signage for
various properties.
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