This is the time of year when many of us reflect on the last 12 months and look forward to the 12 months ahead. We evaluate our personal and professional accomplishments … how we can become better at what we do … and our goals for the coming year.
In communication, goal-setting is as important as in any other part of a business. Just as sales has revenue targets or IT has performance goals, your organization should have messaging goals as well. Spend some time to make sure you develop 2013 messaging goals that are SMART: specific, measurable, attainable, relevant and time-bound.
Thanks to everyone who joined us for the 6 Dimensions of Messaging Effectiveness webinar this week. During this event, we shared specific tools and techniques for evaluating and improving messaging effectiveness. For those of you who were unable to attend, below is a recap of the six dimensions that were covered during the webinar and over the past six weeks on our blog:
Messaging effectiveness can be measured along six key dimensions. This is the sixth and final installment of our series in which we examine each of these dimensions and give you tips for improving messaging effectiveness across your entire organization.
VALUE: Is the value you deliver clear and compelling to your target audience?
Too often we see the same issue detracting from messaging effectiveness: features and benefits taking precedence over the deeper, more meaningful value that your product or service provides to customers.
Messaging effectiveness can be measured along six key dimensions. This is the fifth installment of a six-week series in which we examine each of these dimensions and give you tips for improving messaging effectiveness across your entire organization.
RECALL: Is the message you are sending really what your audience hears?
Recall is a critical factor in measuring messaging effectiveness and determining the success or failure of audience engagement. Each and every day individuals are exposed to 3,000 - 20,000 messages, making it more difficult than ever to break through the noise and ensure your audience remembers your story. To give yourself a fighting chance, you must be disciplined at infusing a clear, compelling and consistent message into every customer interaction.