BACK TO SCHOOL: MESSAGING 101
It’s back to school season across the country, and in countless classrooms, teachers on the first day of class will all be doing the same thing: establishing the rules. Setting expectations. Creating boundaries.
Once your message platform is complete, you will need to do the same thing.
THE MESSAGE BEHIND HIGHER EDUCATION
College is expensive. The pursuit of knowledge is honorable, but a four-year degree from an accredited university costs a lot of money. As more people look at higher education as an investment, they need trust in the academic institution they are paying to deliver real value for the money spent.
To communicate this value to prospective students, many colleges are now investing in Chief Marketing Officers (CMOs) from the private sector.
It’s been just a few days since the closing ceremonies of the London 2012 Olympic Games and conversations around the water cooler have already started to die down. But just this past Sunday evening, Twitter was on fire, with #NBCFail and #closingceremonies trending worldwide after comments about why NBC cut The Who, Muse, and Ray Davies of The Kinks from their programming in favor of a commercial-free airing of the new NBC comedy “Animal Practice.”
MESSAGING / THE COBBLER'S SON HAS NO SHOES
When you speak with most savvy marketers and business professionals about messaging and the intrinsic connection it has on the financial performance of a business – there’s no debate. So why is it that messaging development and management doesn’t get the time and attention it needs?
Bands such as The Eagles, Guns N’ Roses and Van Halen are in the middle of very successful tours according to the Pollstar mid-year survey. Interestingly, at least from a marketing perspective, is the fact that none of these bands have their original lineups —yet audiences are still paying on average $111 per ticket to hear their time-tested sound. Why are audiences paying so much to see their favorite band when it only has a couple of the original members?
