Kill the captcha: boost the recall.
Proving you’re human online usually involves keying distorted characters into a text box (the deciphering of which takes, on average,14 seconds). But now marketers can make this authentication easier on their online visitors, while seriously elevating brand and message recall in the process.
BtoB content marketing gets an A+.
Last week we launched a discussion about the power of branded content. RedBull’s branded magazine, The Red Bulletin, drenches its readers with content about exotic locales, elite competitors and insider knowledge — and a RedBull logo on every page. While that may work for a B2C audience, does content marketing perform for B2B marketers? Definitively, yes. Just like those B2C customers, B2B prospects are becoming less interested and less responsive to traditional tactics.
RedBull: Offering more than a rush.
By now, we all know that RedBull (the product) gives us wings — the charming hand-drawn TV ads tell us so. But now RedBull (the company) is delivering The RedBulletin, an almost independent monthly magazine. The publication covers topics such as exploration, foreign travel, culinary arts and other items potentially of interest to a wider demographic than 18-to-24-year-old guys.
Will people shell out $4.99 at the newsstand for a magazine which, with RedBull logos on every page, serves the purpose of promoting the RedBull product and creating brand loyalty?
This week, we wanted to remind you that the OnMessage team is counting on your support as we walk/run in this Saturday’s Komen North Texas Plano Race for the Cure®. Our fundraising goal is $3,000 and we need your help as the Race draws near.
We’re extremely dedicated to this cause in fact, we’ll pretty much do anything to show our support (even if it means raising a few eyebrows to raise funds, as you'll see in our video).
