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Blog Posts in April 2011

Keeping the social in your social media campaigns.

social media|Jim O'Gara|April 27, 2011

When it comes to social media, planning, posting, re-posting, and sharing of relevant content are all essential, but none of these really matter if you don’t approach your efforts with a desire for collaboration and relationship building. Without this key element, campaigns simply can’t communicate a true brand story.

Charlie Sheen was right.

content|Jim O'Gara|April 20, 2011

Now that Charlie Sheen’s 15 minutes are (thankfully) winding down, it seems like a good time to offer up an opinion on the impact of this tsunami of wow. Why did his random catch-phrases and unapologetic tirades connect with so many? Perhaps it was because, when it came right down to it, Charlie Sheen spoke the truth.

emarketer app gives executives a view on the go.

marketing|Jim O'Gara|April 13, 2011

Keeping with last week’s theme surrounding apps that make your iPad more productive, this week we’re going to showcase a recently released iPhone app from eMarketer that many marketing executives are finding invaluable.

Apps that boost the business value of your iPad.

social media|Jim O'Gara|April 6, 2011