When it comes to social media, planning, posting, re-posting, and sharing of relevant content are all essential, but none of these really matter if you don’t approach your efforts with a desire for collaboration and relationship building. Without this key element, campaigns simply can’t communicate a true brand story.
Now that Charlie Sheen’s 15 minutes are (thankfully) winding down, it seems like a good time to offer up an opinion on the impact of this tsunami of wow. Why did his random catch-phrases and unapologetic tirades connect with so many? Perhaps it was because, when it came right down to it, Charlie Sheen spoke the truth.
Keeping with last week’s theme surrounding apps that make your iPad more productive, this week we’re going to showcase a recently released iPhone app from eMarketer that many marketing executives are finding invaluable.