In a previous installment of the OnMessageMinute, we discussed how referral sources are among the most overlooked audiences in messaging. A recent survey conducted by the Keller Fay Group for CBS further broadens our understanding of the “referral dynamic” with a key piece of insight.
Accepted research says, cognitively, it takes us between 2 to 10 seconds to make a judgment, and this judgment is based primarily on visual impression. With Facebook’s announcement last week about the rollout of Timeline for business pages, companies now have a new opportunity to make that very first visual impression. Marketers have until March 30 to brand or rebrand their company’s Facebook page to the new Timeline, or Facebook will force their existing content into the format.