As more of us become smartphone users, fewer of us are using our desktops for search. In fact, according to a new study by Performics, almost a third of all Web-enabled smartphone users prefer mobile search.
No doubt about it, marketing automation adoption is on the rise, increasing fourfold in the past two years among B2B companies. According to a recent Marketing Sherpa report 54% of CMOs have either begun or completed implementation of marketing automation software. And 79% have taken that all-important first step and established some kind of marketing automation process.
But here’s the catch: marketing automation isn’t actually automated. “It requires expertise, clear planning and dedication to be successful,” says Sam Weber of Connected Marketer. So if you’re one of those marketers wondering how to begin, don’t let the magnitude of what you are trying to accomplish overwhelm you — there are many resources and providers ready to lend a hand.