In today’s world, marketers have no choice but to embrace the need for content development. Yet every day it becomes clearer that content must be done right to be effective. And done wrong, it can actually work against you.
Remember email? That stodgy communications tool teenagers proclaimed as “something old people do?” Well, it appears that marketers are poised to give it another shot by further integrating it with their social media activities in 2011. (Take that you teenagers.)
If the online buzz is on-target, the biggest thing that will be revealed at this year’s Consumer Electronics Show, which kicks off today in Vegas, is that video is as hot as ever, but the way we view video is ever-changing.
Sure, CES attendees will ooh and ahh over the latest tablets and phones to hit the market, but when it comes to marketing, many bloggers believe that the greatest attention will be on Smart TVs and TV apps. This continuing convergence of Web and traditional media is both a challenge and an opportunity for marketers, who can’t afford to ignore either.