Back in 1925, their series of sequential signs took advertising to the roadways. 80 years later, new media threatened to kill traditional vehicles like outdoor. To combat its extinction, outdoor was forced to evolve. Now it is quickly re-emerging as a top sector for growth.
The Packers comeback wasn’t the only thing keeping us on the edge of our seats last Sunday. We kept waiting for some inspiring, $3.5M-worthy ads. Not sure we felt any of them were worth such a chunk of change, but it certainly was enough to send Twitter supernova with flying opinions. And the OnMessage crew had some as well.
Sure it’s a big week here in Dallas. Sure we could spend time talking about the big game taking place Sunday and how much advertisers are spending on it. But instead, we decided to pull out an entirely different playbook.
If the online buzz is on-target, the biggest thing that will be revealed at this year’s Consumer Electronics Show, which kicks off today in Vegas, is that video is as hot as ever, but the way we view video is ever-changing.
Sure, CES attendees will ooh and ahh over the latest tablets and phones to hit the market, but when it comes to marketing, many bloggers believe that the greatest attention will be on Smart TVs and TV apps. This continuing convergence of Web and traditional media is both a challenge and an opportunity for marketers, who can’t afford to ignore either.