In a previous installment of the OnMessageMinute, we discussed how referral sources are among the most overlooked audiences in messaging. A recent survey conducted by the Keller Fay Group for CBS further broadens our understanding of the “referral dynamic” with a key piece of insight.
Accepted research says, cognitively, it takes us between 2 to 10 seconds to make a judgment, and this judgment is based primarily on visual impression. With Facebook’s announcement last week about the rollout of Timeline for business pages, companies now have a new opportunity to make that very first visual impression. Marketers have until March 30 to brand or rebrand their company’s Facebook page to the new Timeline, or Facebook will force their existing content into the format.
It’s that season once again where companies test their endurance in one of the toughest habitats in the business world—the trade show. According to the Center for Exhibition Industry Research (CEIR), while companies in 2011 allocated 40.2% of their marketing spend on B2B exhibiting, they have just 3 to 5 seconds to capture someone’s attention on the trade show floor. This affirms the power of face-to-face marketing, but it also means that trade-show messaging must be powerful and effective.
Are you open to innovation and change to dominate in the marketplace? Some say companies should “never listen to their customers” because reacting to customer requests stifles innovation. But one iconic company listened to their customer feedback and the result was a huge payoff.